Aussie, Head & Shoulders, PantenePro-V: Using these specific examples of packaging for branded personal care products, international consumer goods company Procter & Gamble (P&G) demonstrates how innovative recycling technologies and strict quality controls contribute to the successful use of regranulates even in sensitive areas of application such as personal care.
The quality requirements for regranulates are particularly high when it comes to packaging for cosmetic products such as shampoo or shower gel. Direct skin contact with these products requires not only the highest purity, but also consistently high material quality. P&G proves that sustainable packaging solutions made from regranulate can meet these requirements.
“An essential step toward more sustainable plastic use is increasing the share of recycled content in products like household and personal care packaging. Achieving this requires collaboration across the entire value chain. One of such initiatives is CosPaTox (CosPaTox Consortium – Cosmetics, Packaging and Toxicology), a voluntary guideline for PCR use in such types of packages. Next to Mechanical and Chemical Recycling, P&G is also developing multiple solvent-based purification processes - like Dissolution Recycling, a plastic-to-plastic recycling process offering high quality recyclates with lower carbon footprints vs virgin/Chemical recycled resins. It’s great to see initiatives like EREMA’s ‘Edvanced Recycling’ campaign, which help showcase what’s possible with recycled materials.”, says Gian De Belder, Technical Director - R&D Packaging Sustainability P&G
Shampoo bottles made of 100 % rHDPE:
“An essential step toward more sustainable plastic use is increasing the share of recycled content in products like household and personal care packaging. Achieving this requires collaboration across the entire value chain. It’s great to see initiatives like EREMA’s ‘Edvanced Recycling’ campaign, which help showcase what’s possible with recycled materials.”
Gian De Belder, Technical Director - R&D Packaging Sustainability P&G
