The clock is ticking. With the new EU Packaging and Packaging Waste Regulation (PPWR), Europe is facing a profound transformation in the packaging industry. By 2030, all plastic packaging must be recyclable and contain a mandatory share of recycled material. The goal: a true circular economy that conserves resources and avoids waste.
But the reality looks different: recycling facilities are closing because virgin materials are often cheaper and preferred. The consequence? Europe is losing its recycling capacities and with them the foundation for a sustainable packaging industry.
If Europe doesn’t act now, European companies may face a situation where they have to import recycled materials at high costs instead of producing them locally.
The PPWR sets clear legal requirements – but without decisive action from market players and prompt clarification from lawmakers, its potential will remain untapped.
A film that is a wake-up call – watch it now!
This issue is the focus of a recent film by the German plastic recycling company LH Plastics. The film vividly shows how politics, society, and industry must work together to set the course in time. It is a call to all stakeholders to take responsibility – now, not just by 2030.
Watch it. Share it. Discuss it. It pays off – for the environment, for the economy, and for the future of Europe.
The film is in German, but you can turn on English subtitles. If the subtitles are not switched on by default, click the “settings” icon in the bottom-right corner of the video player, select “Subtitles/CC” and chose “English (auto-translated)” from the list.
